Curriculum in our Marketing and Social Media Management program provides students with skills in economics, marketing, public relations, social media applications and entrepreneurship. You can also learn the fundamentals of using social media to create successful public relations and marketing campaigns. Finally, the Marketing and Social Media Management program examines the various ways in which social media has affected our culture, careers, business endeavors, ethics and personal lives.
Prepare
for a career in Marketing and Social Media Management
In the Marketing and Social Media
Management program, you can prepare for a wide range of positions, such as:
- Social media associate, analyst, manager, specialist or director
- Online marketing specialist
- Interactive marketing specialist
- Social network administrator
- Brand relations specialist
Companies who hire full-time,
in-house social media managers usually require the candidate to have a degree
in marketing, journalism, public relations or new media. Depending on the job,
your work experience managing other social media campaigns may be considered if
you don't have a relevant degree.
Smaller companies tend to outsource
social media work to keep overhead costs down. These companies usually
advertise the position through online sites and hire freelancers who may or may
not have a degree. Pay for freelancers is significantly lower than that of an
in-house social media manager.
Every social media manager needs to have in-depth
knowledge of social media and must always keep up with the latest social media
trends. You also need excellent writing skills with an emphasis on catering to
an online audience.
The rules of social networking go beyond being able to
write something clever in 140 characters or less. You are the online
representative of the company and your job is to engage your audience, interact
with them and grow the numbers through social media.
As social media becomes an important
fixture in our personal and professional lives, Online
Marketing and Social Media Management degree program can prepare you with the
knowledge and skills to help businesses benefit from the marketing power of
social media.
Our online courses focus on
economics, marketing, public relations, social media applications and
entrepreneurship to help you train for this evolving career field.
Upon graduation, you can seek employment
at a corporation or small business, or use your skills to market your own
products and services.
Possible career outcomes include:
- Social media associate, analyst, manager, specialist or director
- Online marketing specialist
- Interactive marketing specialist
- Social network administrator
- Brand relations specialist
With so many platforms and networks available, trying to be everywhere all the time is an unrealistic, and unnecessary, goal. Fortunately, there are tools and strategies available to help you manage your time and energy.
Management Tools
If you are involved in more than one social networking site, there may be times when you forget to check one or another, or find it difficult to keep up with all of the information being shared by others. These tools can help you consolidate your efforts, providing a big picture view of your accounts and related information:- Dashboards: Systems such as Hootsuite, Tweetdeck, and SocialBro allow you to connect your multiple profiles (e.g., Twitter, Facebook, Instagram, LinkedIn, Google+) through a single account, providing one sign-in to access them all. Additional features include hashtag filtering and tracking statistics about your use.
- Aggregators: Flipboard, IFTTT, and RebelMouse also pull together items from your social profiles, as well as the information being shared by others, to create a sort of newsfeed. Social functions allow you to comment on and share articles, posts, etc. though connections you make with your own accounts.
- Mobile Apps: Many of the dashboard systems and aggregators listed above, and the individual platforms, offer options for easier viewing and interaction via your smartphone or tablet. Download these applications, which are usually free, to sync your social media activities across devices.
